Why That Swag May Not Be A Good Use of Money and What To Do About it – Some of us spend thousands of dollars on promo items. Many of us think we need to have neat, sought-after promo items to pass around. Sure, it can be a touch point, and mot of our swag makes people happy. And there’s a brand awareness component to passing out swag. But how do we make sure that swag items we’re putting out there are worth the money? Join us for this session and gain insight from your customer’s perspective about your promo items, identify the return on investment for your swag, learn contemporary, unique ideas for swag that really matters to your customers!
About the Instructor: Mindy McCorkle
Mindy McCorkle has 30+ years of leadership experience in multiple industries. She’s held positions from front-line roles to executive positions and is seen as a mentor and leader by many. She has too many awards and accolades to list here but has been recognized locally and nationally for her instructional expertise.
Mindy owns Enhancement Talent Development where she provides clients with customized learning experiences, team coaching, consulting, and other talent related services. The B2C side of her journey is Life Enhanced, a subsidiary of Enhancement Talent Development, and that’s where Mindy works with individuals to help them grow personally and professionally, and find greater happiness and fulfillment through transformation, realignment, and learning experiences. She is a perpetual learner and loves to inspire others to continue learning as well.
Mindy is also an author who publishes inspirational works, self-development books, and virtual learning sessions.
She brings a unique authenticity to every interaction and presentation and shares transformational insight from her experiences. She’s not a game changer; she’s creating a whole new game!